(1)Critical Mass Studio is a design collective employing science, engineering, architecture and design to push the envelope of our language of design. The expertise across various fields is the key to initiating new conversations and opening up a new way of seeing and thinking about our visual culture.
Specializing in audio/visual installation and experience design for live events, brands and creative visualization for products & services, our solutions are both innovative and inspired.
(2)In physics, Critical Mass is referred to as the minimum amount of elements of a substance needed to form a chain reaction.
Critical Mass thereby refers to a continuous life giving flow sparked by a catalyst. Critical Mass Studio is that catalyst.
At Critical Mass Studio, we collaborate widely through a multidisciplinary approach. Led by curiosity, we explore each projects possibilities, using custom made tools to create harmonious solutions bridging the nature and technology.